El Malcriado, “The Voice of the Farmworker," was a newspaper for the farmworker community in California’s Central Valley, an essential medium to communicate activities, concerns, and union updates for the United Farm Workers. It was provided to the…
This poster is made by artist Andy Zermeño during the boycott against Gallo Wines. Zermeño was a frequent artist for the UFW newspaper, El Malcriado. In his art, he often utilized satiric characters, such as "Don Sotaco," the farmorker, and…
This poster was one of several that were reproduced utilizing the photograph of Emiliano Zapata for the United Farm Workers. The posters were produced under the same printing collective that produced the UFW newspaper, El Malcriado. Both the image…
This is the third copy of the United Farm Workers' newspaper. El Malcriado, “The Voice of the Farmworker," was a newspaper for the farmworker community in California’s Central Valley, an essential medium to communicate activities, concerns, and union…
This poster represents the female response to the influence from Mexican Revolution iconography. A constant concern for me while researching the highly masculine images of both Zapata and Villa was how women responded to such images. Zapata and Villa…
El Malcriado, “The Voice of the Farmworker," was a newspaper for the farmworker community in California’s Central Valley, an essential medium to communicate activities, concerns, and union updates for the United Farm Workers. It was provided to the…
This poster utilizes every possible image that has been instrumental in creating a Chicano identity in the U.S. The same image of Zapata that was repeated in UFW and MEChA posters is again utilized here.
El Malcriado, “The Voice of the Farmworker," was a newspaper for the farmworker community in California’s Central Valley, an essential medium to communicate activities, concerns, and union updates for the United Farm Workers. It was provided to the…