El Malcriado, Volume 1, Number 4, "Protesta de una madre contra la guerra (Protest of a mother against war)"
United Farm Workers, newspaper, El Malcriado
El Malcriado, “The Voice of the Farmworker," was a newspaper for the farmworker community in California’s Central Valley, an essential medium to communicate activities, concerns, and union updates for the United Farm Workers. It was provided to the union members free of charge, but also offered subscriptions and could be bought at local stores throughout the Central Valley in California. In issue number 4, the cover depicts a print from artist Andrea Gomez. The image was made in Mexico City, Mexico in 1952. This particular image and artist was chosen because she was a descendant from a famous revolutionary family, as described in the second page of this edition. Therefore, the artist, like several of the farmworkers, were descendants of the Mexican Revolution.
Andrea Gomez
El Taller de Grafica Popular print in El Malcriado, UFW newspaper
El Taller Gráfico, Farmworker Press, Delano, California
1965 (newspaper), 1952 (artwork)
Courtesy of the Chicano Studies Research Center at UCLA
ink on paper
Spanish
"No Tomen Gallo (Don't Drink Gallo)"
United Farm Workers, Andy Zermeño
This poster is made by artist Andy Zermeño during the boycott against Gallo Wines. Zermeño was a frequent artist for the UFW newspaper, El Malcriado. In his art, he often utilized satiric characters, such as "Don Sotaco," the farmorker, and "Patroncito," the boss. "Don Sotaco" is depicted suffering under the despotism of the fat boss, or "Patroncito."
In this image, Zermeño again utilizes satire to exaggerate the typical figure of Zapata or Villa, creating a humorous and relatable image for the Chicano farmworkers and supporters of the boycott.
Andy Zermeño
ca. 1969
Courtesy of the Chicano Studies Research Center at UCLA
La revolución y la seguridad social (The revolution and social security)
Zapata, Mexican Revolution
Angel Bracho
El Taller de Gráfica Popular, Mexico
ca. 1950
Courtesy of the Chicano Studies Research Center at UCLA
offset
La reacción contra el pueblo (The reaction against the people)
Angel Bracho
El Taller de Gráfica Popular, Mexico
ca. 1950
Courtesy of the Chicano Studies Research Center at UCLA
offset
"Viva La Revolucion, Emiliano Zapata"
United Farm Workers, Emliano Zapata, Viva La Revolucion
This poster was one of several that were reproduced utilizing the photograph of Emiliano Zapata for the United Farm Workers. The posters were produced under the same printing collective that produced the UFW newspaper, El Malcriado. Both the image and Spanish slogan inspire the Chicano revolutionaries in their own agrarian struggle. Again, the image of Zapata is strong and heroic in order to produce this inspiration.
anonymous
El Taller Gráfico, Farmworker Press, Delano, California
ca. 1960s and 70s
Courtesy of the Chicano Studies Research Center at UCLA
Spanish
El Malcriado, Volume 1, Number 3
United Farm Workers, newspaper, Mexican Revolution
This is the third copy of the United Farm Workers' newspaper. El Malcriado, “The Voice of the Farmworker," was a newspaper for the farmworker community in California’s Central Valley, an essential medium to communicate activities, concerns, and union updates for the United Farm Workers. It was provided to the union members free of charge, but also offered subscriptions and could be bought at local stores throughout the Central Valley in California. The front cover of this edition shows the revolutionaries, including a female revolutionary, taking a break from the battle in song and unity. On the first page of this particular issue, there is a discussion of revolutionaries who fought in the Mexican Revolution. The United Farm Workers connected themselves to the history of these revolutionaries, describing themselves as the "sons of the Mexican Revolution" in the Plan of Delano, a plan which detailed the goals of la causa, or the cause. Although they utilize sexist language, leaving out the daughters of the Mexican Revolution, in this image we clearly see the female presence in the revolution, which should echo the female farmworkers fighting in la causa as well.
artist unknown
El Taller de Grafica Popular print in El Malcriado, UFW newspaper
El Taller Gráfico, Farmworker Press, Delano, California
1965
Courtesy of the Chicano Studies Research Center at UCLA
El Malcriado, United Farm Workers
ink on paper
Spanish, English
"Las Carilleras"
Las Carilleras, Women Revolutionaries
This poster represents the female response to the influence from Mexican Revolution iconography. A constant concern for me while researching the highly masculine images of both Zapata and Villa was how women responded to such images. Zapata and Villa instilled the idea of men revolutionaries in the minds of the Chicano community. However, women were just as involved in both the Mexican Revolution and the Chicano Movement. Here, I hope to reveal the strength and importance of female revolutionaries.
Barrio Bilingual Communications
Barrio Bilingual Communications
1977
Courtesy of the Chicano Studies Research Center at UCLA
El Malcriado, Volume 1, Number 39, "Carrillo Puerto, Symbol of the Southeastern Revolution"
United Farm Workers, El Malcriado, Tierra Y Libertad
El Malcriado, “The Voice of the Farmworker," was a newspaper for the farmworker community in California’s Central Valley, an essential medium to communicate activities, concerns, and union updates for the United Farm Workers. It was provided to the union members free of charge, but also offered subscriptions and could be bought at local stores throughout the Central Valley in California. This print utilized on the 39th issue of El Malcriado, although does not depict Zapata himself, utilizes the common expression popularized by Zapata in the Mexican Revolution, "Tierra y Libertad," or Land and Liberty. Again, the TGP artwork helps express the UFW's own desires for land and liberty as farmworkers who work the land in the U.S.
Fernando Castro Pacheco
El Taller de Gráfica Popular print in El Malcriado, UFW newspaper
El Taller Gráfico, Farmworker Press, Delano, California
June 30, 1966, (date of artwork unknown)
Courtesy of the Chicano Studies Research Center at UCLA
"460 Years of Chicano History"
Chicano History, Emiliano Zapata
This poster utilizes every possible image that has been instrumental in creating a Chicano identity in the U.S. The same image of Zapata that was repeated in UFW and MEChA posters is again utilized here.
Gonzalo J. Plascencia
ca. 1986
Courtesy of the Chicano Studies Research Center at UCLA
El Malcriado, Volume 1, Number 38, "Las Acordadas (The Remembered)"
United Farm Workers, El Malcriado, TGP
El Malcriado, “The Voice of the Farmworker," was a newspaper for the farmworker community in California’s Central Valley, an essential medium to communicate activities, concerns, and union updates for the United Farm Workers. It was provided to the union members free of charge, but also offered subscriptions and could be bought at local stores throughout the Central Valley in California. In this front cover of the 38th issue, El Malcriado utilized the print by Jesus Escobedo produced for El Taller de Gráfica Popular (TGP) in Mexico. Artists Leopoldo Mendez, Pablo O’Higgins, and Luis Arenal founded the TGP as a printing collective in Mexico in 1937. It was founded as a collective to “help the Mexican people defend and enrich their national culture” by producing art that “reflect[s] the social reality of the times.” Like the TGP, the UFW wanted to express their social reality as well. Therefore, this particular print expressed the suffering that the farmworkers were subjected to due to the maltreatment of the landowners.
Jesus Escobedo
El Taller de Gráfica Popular print in El Malcriado, UFW newspaper
El Taller Gráfico, Farmworker Press, Delano, California
June 16, 1966 (newspaper), date of artwork unknown
Courtesy of the Chicano Studies Research Center at UCLA