"No Tomen Gallo (Don't Drink Gallo)"

Title

"No Tomen Gallo (Don't Drink Gallo)"

Subject

United Farm Workers, Andy Zermeño

Description

This poster is made by artist Andy Zermeño during the boycott against Gallo Wines. Zermeño was a frequent artist for the UFW newspaper, El Malcriado. In his art, he often utilized satiric characters, such as "Don Sotaco," the farmorker, and "Patroncito," the boss. "Don Sotaco" is depicted suffering under the despotism of the fat boss, or "Patroncito."
In this image, Zermeño again utilizes satire to exaggerate the typical figure of Zapata or Villa, creating a humorous and relatable image for the Chicano farmworkers and supporters of the boycott.

Creator

Andy Zermeño

Source

[no text]

Publisher

[no text]

Date

ca. 1969

Contributor

[no text]

Rights

Courtesy of the Chicano Studies Research Center at UCLA

Relation

[no text]

Format

[no text]

Language

[no text]

Type

[no text]

Identifier

[no text]

Coverage

[no text]

Files

Zermeno_LowRes.jpg

Citation

Andy Zermeño, “"No Tomen Gallo (Don't Drink Gallo)",” Chican@s (re)Imagining Zapata, accessed September 23, 2017, http://postersofrevolution.omeka.net/items/show/14.