"No Tomen Gallo (Don't Drink Gallo)"
Title
"No Tomen Gallo (Don't Drink Gallo)"
Subject
United Farm Workers, Andy Zermeño
Description
This poster is made by artist Andy Zermeño during the boycott against Gallo Wines. Zermeño was a frequent artist for the UFW newspaper, El Malcriado. In his art, he often utilized satiric characters, such as "Don Sotaco," the farmorker, and "Patroncito," the boss. "Don Sotaco" is depicted suffering under the despotism of the fat boss, or "Patroncito."
In this image, Zermeño again utilizes satire to exaggerate the typical figure of Zapata or Villa, creating a humorous and relatable image for the Chicano farmworkers and supporters of the boycott.
In this image, Zermeño again utilizes satire to exaggerate the typical figure of Zapata or Villa, creating a humorous and relatable image for the Chicano farmworkers and supporters of the boycott.
Creator
Andy Zermeño
Source
[no text]
Publisher
[no text]
Date
ca. 1969
Contributor
[no text]
Rights
Courtesy of the Chicano Studies Research Center at UCLA
Relation
[no text]
Format
[no text]
Language
[no text]
Type
[no text]
Identifier
[no text]
Coverage
[no text]
Files
Citation
Andy Zermeño, “"No Tomen Gallo (Don't Drink Gallo)",” Chican@s (re)Imagining Zapata, accessed April 24, 2024, https://postersofrevolution.omeka.net/items/show/14.