"460 Years of Chicano History"
Chicano History, Emiliano Zapata
This poster utilizes every possible image that has been instrumental in creating a Chicano identity in the U.S. The same image of Zapata that was repeated in UFW and MEChA posters is again utilized here.
Gonzalo J. Plascencia
ca. 1986
Courtesy of the Chicano Studies Research Center at UCLA
"Emiliano Zapata"
Emiliano Zapata
It is unknown who made this poster and for what purpose. However, the same image of Zapata is utilized that was used in the UFW poster. The generic poster becomes a symbol for the man himself, without necessarily representing a specific cause.
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Courtesy of the Chicano Studies Research Center at UCLA
"La Raza (The Race)"
Emiliano Zapata, La Raza
This poster centralizes the image of Zapata, surrounded by leading and representative figures of the Chicano movement. Some images that surround the central Zapata figure include images of Pancho Villa, Cesar Chavez, Dolores Huerta, La Virgen de Guadalupe, David Alfaro Siqueiros, among several others. The emphasis on Zapata shows his overall importance on the creation of the Chicano Movement and identity.
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Courtesy of Chicano Studies Research Center at UCLA
"Las Carilleras"
Las Carilleras, Women Revolutionaries
This poster represents the female response to the influence from Mexican Revolution iconography. A constant concern for me while researching the highly masculine images of both Zapata and Villa was how women responded to such images. Zapata and Villa instilled the idea of men revolutionaries in the minds of the Chicano community. However, women were just as involved in both the Mexican Revolution and the Chicano Movement. Here, I hope to reveal the strength and importance of female revolutionaries.
Barrio Bilingual Communications
Barrio Bilingual Communications
1977
Courtesy of the Chicano Studies Research Center at UCLA
"No Tomen Gallo (Don't Drink Gallo)"
United Farm Workers, Andy Zermeño
This poster is made by artist Andy Zermeño during the boycott against Gallo Wines. Zermeño was a frequent artist for the UFW newspaper, El Malcriado. In his art, he often utilized satiric characters, such as "Don Sotaco," the farmorker, and "Patroncito," the boss. "Don Sotaco" is depicted suffering under the despotism of the fat boss, or "Patroncito."
In this image, Zermeño again utilizes satire to exaggerate the typical figure of Zapata or Villa, creating a humorous and relatable image for the Chicano farmworkers and supporters of the boycott.
Andy Zermeño
ca. 1969
Courtesy of the Chicano Studies Research Center at UCLA
"Si Se Puede Trio"
United Farm Workers, Cesar Chavez, Emiliano Zapata, Martin Luther King Jr.
This poster juxtaposes three heroic figures that embody the UFW cause: Cesar E. Chavez, co-founder of the UFW; Emiliano Zapata, agrarian leader of the Mexican Revolution; and, Martin Luther King Jr., nonviolent leader of the Civil Rights Movement. Zapata represents the Mexican struggle for farmworker rights, while MLK Jr. represents Chavez's goal of nonviolence for the UFW cause. The quote on the poster states: "When we are really honest with ourselves we must admit that our lives are all that really belong to us. It is my deepest belief that by only giving our lives, do we find life."
--Cesar E. Chavez, 1927-1992
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El Taller Gráfico, Farmworker Press, Delano, California
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Courtesy of the Chicano Studies Research Center at UCLA
"Solidarity Farmworkers, Tierra y Libertad"
United Farm Workers, Emiliano Zapata
This poster utilizes a printed artwork of Mexican artist, Leopoldo Mendez, done under the printing collective El Taller de Gráfica Popular in Mexico. The original image by Mendez is placed on a poster with the slogan "Solidarity Farmworkers" and the UFW eagle. This poster is emblematic of the influence of not only the Mexican iconography, but also the Mexican artwork produced following the Mexican Revolution. Such iconography and formal style was influential to the rising Chicano art movement at the time as well. The image of Zapata helped artists express their revolutionary cultural heritage, while the graphic formal style helped express their social and political cause.
ca. 1960s and 70s
Courtesy of the Chicano Studies Research Center at UCLA
"The Chicano Movement Wants You!"
MEChA, Emiliano Zapata, Chicano Movement
Much like the UFW, MECha, a student Chicano organization, utilized the image of Zapata to better relate to the Mexican-American community. This poster plays on the typical image of Uncle Sam with the slogan, "I want you! For the U.S. Army." However, instead, this image calls for Chicana/os to join the Chicano Movement by taking part in the Chicano student organization.
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Courtesy of the Chicano Studies Research Center at UCLA
"Viva La Revolucion, Emiliano Zapata"
United Farm Workers, Emliano Zapata, Viva La Revolucion
This poster was one of several that were reproduced utilizing the photograph of Emiliano Zapata for the United Farm Workers. The posters were produced under the same printing collective that produced the UFW newspaper, El Malcriado. Both the image and Spanish slogan inspire the Chicano revolutionaries in their own agrarian struggle. Again, the image of Zapata is strong and heroic in order to produce this inspiration.
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El Taller Gráfico, Farmworker Press, Delano, California
ca. 1960s and 70s
Courtesy of the Chicano Studies Research Center at UCLA
Spanish
"Viva La Revolucion, Francisco 'Pancho' Villa"
United Farm Workers, Francisco "Pancho" Villa, Viva La Revolucion
This poster, like the poster of Zapata, was mass-produced along with El Malcriado by the same printing collective, El Taller Gráfico, Farmworker Press in Delano, California. Both posters of Villa and Zapata were advertised in El Malcriado in order to be used by UFW supporters on picket lines. Like the image of Zapata, Villa is portrayed in a heroic fashion on his horse, in order to inspire revolutionaries of la causa.
El Taller Gráfico, Farmworker Press, Delano, California
ca. 1960s and 70s
Courtesy of the Chicano Studies Research Center at UCLA