It is unknown who made this poster and for what purpose. However, the same image of Zapata is utilized that was used in the UFW poster. The generic poster becomes a symbol for the man himself, without necessarily representing a specific cause.
This poster utilizes every possible image that has been instrumental in creating a Chicano identity in the U.S. The same image of Zapata that was repeated in UFW and MEChA posters is again utilized here.